Prudential was founded in London in 1848 and established itself as a leading insurance provider using 1000s of agents who would visit homeowners at their homes to discuss a variety of financial services.
Prudential started to offer loans secured by life assurance and then developed to offer insurance policies to the working classes. They built a reputation for trust, security and value for money as they were famous for their penny premiums.
- 1848 - Loans secured by life assurance policy
- Late 19th Century - Penny premium working life insurance policies
- 1929 - Group Pension products
- 1950-1960 - Introduction of further financial products including long term savings products and retirement annuities
The Prudential today still works through its agency network but also has distribution agreements with the Abbey and Zurich Financial Services. Prudential is one of the UK's leading providers of with-profits bonds through its telephone sales and IFA cahnnels which were further strengthened when Pru aquired Scottish Amicable in 1997.
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